James Duffy A2 Blog Media Studies

Demographics is statistical data relating to the population and the particular groups within it. Psychographics is the study of personality, values, opinions, attitudes, interests and lifestyles. Both these terms are important to understand because it is crucial to know what your audience likes and dislikes. They want to watch a media product and somewhat relate to it whether its the type of clothes the artist is wearing etc. Below is a demographic which represent the audience I am reaching out to with my music video. The different types of clothing seen for example, may be used in my music video at some point so that the audience can link towards my artist.

Genre theorists   Daniel Chandler- That genre have particular conventions of content such as themes, settings and form including and style e.g. Heavy metal bands would have B+W colour scheme, long hair “Every genre positions those who participate in a text of that kind of as an interviewer or interviewee, a listener or story teller, a reader or a writer, as someone who is an instructor or instructs.” Steve Neale- Looks at genre as repetition and difference, he says “genre is a repetition with an underlying pattern of variation” “Difference is absolutely essential to the economy of genre.” Dave Buckingham- Stated “genre is not simply given by the culture; rather, it is in a constant state of negotiation and change Believes that genre change and develop over time but conventions stay the same Rick Altman- Offering audiences a ‘set of pleasures’ The semantic (relating to meaning in language or logic) Syntactic (set of rules and processes in terms of order of

Starter- What is a narrative? A narrative is a storyline with different elements which engrosses audience to consume media context. (In books, films etc.) Needs characters and different roles Needs to be entertaining for that genre Needs a plot To create a story, structure is needed   Horror film example –   Starts with normality, two kids walking around and come across an abandoned house Kids both go look around the house and get locked in by mysterious figure One of the kids try to get out the house threw a window, glass cuts one of the kids arm off One uses Ouija board to talk to the ghost and get out the house Both leave the house not feeling the same way as before but try to get back into a normal state like before Narrative gives meaning and structure for audiences to compare their own circumstances to those of characters making them feel a number of different emotions which is what audiences desire from media texts Music vi