Audience Research Demographics

Demographics is statistical data relating to the population and the particular groups within it.

Psychographics is the study of personality, values, opinions, attitudes, interests and lifestyles.

Both these terms are important to understand because it is crucial to know what your audience likes and dislikes. They want to watch a media product and somewhat relate to it whether its the type of clothes the artist is wearing etc.

Below is a demographic which represent the audience I am reaching out to with my music video. The different types of clothing seen for example, may be used in my music video at some point so that the audience can link towards my artist.