Evalution Question #1 (In what ways does your media product use, develop or challenge forms and conventions of real media products?)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For my music video, I replicated some parts of my video from watching Liam Gallagher - Wall Of Glass, using such shots as a canted angle shown below:

As you can see, I used similar black clothing on my artist as Liam does because long black coats fit in to the indie rock genre what Liam Gallagher is apart of. 

I used a canted angle just like in "Wall of Glass" as this sort of camera shot defines how indie music video conventions are different compared to such genres like pop.

During "Wall of Glass", there was a lot of different camera angles which for the audience, keeps your attention as the editing of the video either changes quickly or the camera is always moving via a tracker or a dolly.

As shown in these screenshots, I have used the same angle to portray a similar visual however with my own twists to it, e.g. the artist handling the mic and the setting in a forest instead of using a studio which I would not be able to afford as I did not have a budget to create this media product.

 Since my music video is mainly performance based, I felt that copying LG's use of a microphone was very key. Liam in his video uses a certain microphone which is known to be used when prisoners have guests behind a glass wall, however he performs with it like it is a normal concert microphone. Luckily I was able to borrow a proper concert microphone to give my music video more realism. This certain proper also was a major key for my music video.

Is there any links between lyrics and imagery?

Although this was something I wanted in my music video, I wasn't able to conform to that type of convention due to two main reasons: budget and availability.

One lyric in my song reads out "I'm going toe to toe with a greedy soul". I felt this was a perfect opportunity to introduce another character to fit the lyrics and visuals together. However, due to people being unavailable, I had to change plans and just continue my music video to consist of one character.

Some lyrics in this song would work well in relation to more props being used, for example in the chorus it mentions "Midas touch" which represents a golden touch. I was planning on finding props of a gold colour to show that my artist had this golden touch so that my video and lyrics would link together. Unfortunately I had no available props and because of no budget I was unable to go through with this idea.

What theories can you use to evaluate how you have conformed to other products?

I believe one main theory I have put into my work (perhaps without realising) was Daniel Chandler's. Daniel Chandler believes that genre have particular conventions of content such as themes, settings and form including and style e.g. Heavy metal bands would have B+W colour scheme, long hair. 

"Every genre positions those who participate in a text of that kind of as an interviewer or interviewee, a listener or story teller, a reader or a writer, as someone who is an instructor or instructs."

I agree with this theory with regards to linking different types of clothes and setting. This is because my music video fits into the indie rock genre and I've made that possible because my artist is wearing clothes such as all black Converse and a Pretty Green coat. Also, Indie and Indie rock is consumed by lower class citizens in the UK and students. This is mainly because most Indie music videos will show run down locations for the lower class to link with.

Example;  

Conventions Analysis