Artist Identity
Casting: image of your talent and why they were chose as artist
Artist name
For most artists, merchandise is sold for another way to generate money and also to be connected with their audience. Usually, especially in the Indie rock genre, the logo on merch is mainly just the artist/bands name. The logo "Callum Rudd" is the name of my artist. I also have my old name "JHUTCH" however I changed my mind because I felt for an indie artist, the name had to be simple. I put my logo on a plain black t shirt, with tour dates on the black. This item of clothing fits the style of Indie fashion because of how simple but effective it is. For my old logo, the font of the name logo was a paisley pattern. This is because my artist will be seen wearing a rain jacket which has a familiar paisley pattern. Although it would be something for the audience to recognise my artist with, I wanted to go for something more simple, therefore going for a black and white theme.
Artist name
For most artists, merchandise is sold for another way to generate money and also to be connected with their audience. Usually, especially in the Indie rock genre, the logo on merch is mainly just the artist/bands name. The logo "Callum Rudd" is the name of my artist. I also have my old name "JHUTCH" however I changed my mind because I felt for an indie artist, the name had to be simple. I put my logo on a plain black t shirt, with tour dates on the black. This item of clothing fits the style of Indie fashion because of how simple but effective it is. For my old logo, the font of the name logo was a paisley pattern. This is because my artist will be seen wearing a rain jacket which has a familiar paisley pattern. Although it would be something for the audience to recognise my artist with, I wanted to go for something more simple, therefore going for a black and white theme.
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| Outfit #1 Relates well to the artists identity |
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| Outfit #2 This outfit is used because the black clothing links to the indie genre |
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